Case Study

1. Sinha, A., Ranajee, R., & Dutta, S. (2023). Apollo 24/7–A chink in Apollo Hospitals’ armour?. Emerald Emerging Markets Case Studies, 13(4), 1-36. https://doi.org/10.1108/EEMCS-04-2023-0131
2. Naik, K. R., Iyengar, S. R., & Jain, R. B. (2023). From Burnout to Balance: The Journey of a Female Wellness Entrepreneur in Prioritizing Her Own Well-being for Business Success. Bloomsbury Publishing. ISBN 9789356406841.
3. Jain, R. K., Gonela. Direct marketing as a branding tool – A case of Narendra Modi’s brand building. Political Research Quarterly. Under review (Asia Pacific Journal of Marketing and Logistics – Emerald)