Journal Publications

1. Debarun C, Jain R. K, (2024) Exploring the Adoption Patterns of Matrimonial Apps: An Analysis of User Gratifications, Journal of Retailing and Consumer Services, ISSN online 1873-1384, Elsevier (ABDC – A Category Journal)
2. Chakraborty, D., Mehta, P., Dash, G., Khan, N., Jain, R. K., & Biswas, D. (2023). What Drives Consumers to Adopt Mobile Payment Apps in the Post-COVID-19 Scenario: The Role of Openness to Change and User Involvement. Journal of Global Information Management (JGIM), 31(1), 1-24. ISSN Online1533-7995, IGI Global ((ABDC – A Category Journal)
3. Kumar, R., Jebarajakirthy, C., Maseeh, H. I., Dhanda, K., Saha, R., & Dahiya, R. (2023). Two decades of brand hate research: a review and research agenda. Marketing Intelligence & Planning, 41(6), 763-789. ISSN Online 1758-8049 Emerald Group Publishing (ABDC- A Category Journal)
4. Chopra, I. P., Jebarajakirthy, C., Acharyya, M., Saha, R., Maseeh, H. I., & Nahar, S. (2023). A systematic literature review on network marketing: What do we know and where should we be heading?. Industrial Marketing Management, 113, 180-201.ISSN Online 1873-2062, Elsevier (ABDC - A* Category Journal)
5. Swain, S., Jebarajakirthy, C., Sharma, B. K., Maseeh, H. I., Agrawal, A., Shah, J., & Saha, R. (2023). Place Branding: A Systematic Literature Review and Future Research Agenda. Journal of Travel Research, ISSN Online 1552-6763 Sage Publications (ABDC - A* Category Journal)
6. Jain, R. K., & Rao, K. V. (2022). Value relevance of financial reports and macroeconomic factors in defining stock price: evidence from Indian stock markets. International Journal of Business Innovation and Research, 29(3), 406-416. Scopus indexed (Q3)
7. Bagade, S., Chitta, S. S., Jain, R. K., Padmavathi, V., & Prasad, K. D. V. (2023). Association Between Financial Efficiency and Credit Risk of SMEs—A Study Using DEA and Altman Z-score. FIIB Business Review, ISSN Offline 23197145, Sage Publications (ABDC – C Category Journal)
8. Naik, K. R., Iyengar, S. R., Jain, R., Bhojwani, R., & Gupta, D. (2023). Discovering the Competitive Edge: An Investigation into the Relationship between Social Engagement and ROI on Employer Branding in Indian Retail Organizations using Grounded Theory. Tuijin Jishu/Journal of Propulsion Technology, 44(4), 529-540. Scopus indexed (Q3)
9. Naik, K. R., Jain, R., Iyengar, S. R., Bhojwani, R., & Gupta, D. (2023). Unveiling the Impact of Candidate NPS, Employee Referral Rate, and Offer Acceptance Rate on Employer Branding in Talent Acquisition: A Thematic Analysis within the Context of Indian Retail Organizations. Tuijin Jishu/Journal of Propulsion Technology, 44(4), 516-528. Scopus indexed (Q3)
10. Naik, K. R., Iyengar, S. R., & Jain, R. K. (2023). Cultural Nuances and Academic Outcomes in Educational Psychology: A Comparative Analysis of Japan and India Using Hofstede's Dimensions and Thematic Analysis. Journal for ReAttach Therapy and Developmental Diversities, 6(9s2), 1039-1048. Retrieved from https://jrtdd.com Scopus indexed (Q4)
11. Naik, K. R., Iyengar, S. R., & Jain, R. K. (2023). From Silence to Turmoil: Analysing the Effects of Organizational Silence and the Dearth of Leadership Pipeline on Sustainable Practices and Governance in the Indian Service Sector. Empirical Economics Letters, 22(Special Issue 4). https://doi.org/10.5281/zenodo.8432670 (ABDC - C Category Journal)
12. Naik, K. R., Jain, A., & Shankar, M. G. (2023). Exploring the Impact of Digital Marketing on Higher Education Institutes (HEIs) in Mumbai. European Economic Letters, 13(3). Retrieved from http://eelet.org.uk (ABDC - C Category Journal)
13. Naik, K. R., Jain, R. K., & Iyengar, S. R. (2023). Exploring the Role of Organization Bricolage and Leadership Models in Enhancing Organizational Competitiveness: A Thematic and Content Analysis. European Economic Letters, 13(3). Retrieved from http://eelet.org.uk (ABDC - C Category Journal)
14. Patil, P. K., Iyengar, S. R., & Naik, K. R. (2023). Employees’ Engagement in Super Markets in Maharashtra Cities. European Economic Letters, 13(3). Retrieved from http://eelet.org.uk (ABDC - C Category Journal)
15. Naik, K. R., Iyengar, S. R., Bhojwani, R., & Gupta, D. (2023). An Exploratory Study on Measuring the Potential of Mid-Career Education (ODL Modules) in Career Enhancement. European Economic Letters, 13(1). Retrieved from http://eelet.org.uk (ABDC - C Category Journal)
16. Naik, K. R., Jain, R. K., & Iyengar, S. R. (2023). Enhancing Agile Team Dynamics and Decision-Making through Inclusive Communication: An Analysis of Communication Strategies in Diverse Teams, With Emphasis on Strategic HR. European Economic Letters, 13(3). Retrieved from http://eelet.org.uk (ABDC - C Category Journal)
17. Naik, K. R., Jain, A., & Shankar, M. G. (2023). Exploring the Impact of Digital Marketing on Higher Education Institutes (HEIs) in Mumbai. European Economic Letters, 13(3). Retrieved from http://eelet.org.uk (ABDC - C Category Journal)
18. Alphy & Ranajee, (2024). Family firms and capital structure: A systematic review. The IUP Journal of Accounting Research & Audit Practices. (ABDC – C category Journal)